Azuki × H. Moser: Powering Secure High-Value Crypto Payments
When luxury watchmaker H. Moser & Cie. teamed up with Azuki to release the ultra‑exclusive “Elements of Time” collection—just 100 physical, anime‑inspired high‑end timepieces—it posed a unique payments challenge.
Each watch retails at tens of thousands of dollars, payable on‑chain via Animecoin ($ANIME).
The collaboration needed a payment flow that was not only seamless and user‑friendly, but also secure enough for high‑value, one-off crypto transactions.
The result? Azuki used DePay for Shopify, a high‑trust, Shopify official checkout experience for its high‑stakes luxury drop, mirroring DePay’s standards seen in previous integrations.
Exclusive Entry & Prepayment-Based Selection
To manage demand for such high-value pieces—ranging from USD 25,000 for the limited Pioneer Centre Seconds to USD 75,000 for the unique Pioneer Tourbillon models—Azuki employed a multi-phase, deposit-driven lottery system, ensuring fairness while preserving exclusivity.
Crucially, this model allowed Azuki to control quantity, manage high-stakes demand, and ensure that collectors with serious intent had priority access. The combination of prepayment, preference ranking, and randomized allocation ensured equitable distribution while maintaining the aura of exclusivity around these ultra-luxury timepieces.
Seamless Checkout & Secure Payments for High-Ticket Purchases
Selling watches priced in the tens of thousands demands a payment process that collectors can trust without hesitation. With DePay, Azuki and H. Moser delivered exactly that. Buyers connected directly with their own wallets and executed transactions fully on-chain, eliminating the need for custodial intermediaries and minimizing counterparty risk.
DePay’s broad token support meant participants could pay using their preferred ERC-20 tokens, which were automatically routed and converted into the required settlement currency. In this context, $ANIME was the natural choice—not only because it underpins the Azuki ecosystem and community, but also because it symbolized alignment between the cultural value of the brand and the technological innovation behind the drop. Paying in $ANIME allowed collectors to express their membership in the Azuki universe while accessing an ultra-exclusive physical collectible.
For collectors, this translated into a frictionless checkout flow—fast, reliable, and transparent. For Azuki and H. Moser, it provided real-time settlement, and peace of mind even at high order values.
The ultimate result: a checkout experience robust enough to handle luxury-level ticket sizes while still delivering the simplicity and confidence DePay has become known for.